Google My Business (GMB) is a free Google tool that plays a vital role in your business progress. The excellent news is that you can choose to keep Google’s part, whether to take a passive act or take advantage of its role in the modern economy. This article will provide you with a beginner’s essential guide to what GMB is all about and implement it efficiently.

Google My Business (GMB) is a feature from Google that shows online user’s vital information about companies. When you see a business’s data that appear on Google Maps or in relevant Google search, you’re seeing their open confronting GMB account. That is it!

About 80% of all users search Google for their needs. If a business is failing to display its website on Google’s first page of search results, most of the people’s searches will not reach them. According to a study, the chance of search clicks is meager if it does not show on Google’s first page.

Why Google My Business?

google my business guide
If you need a lot of views and attention toward your business and still need to give your least effort and money while focusing on other tasks, this is for your business. Importance of Google my business is:

If you need a lot of views and attention toward your business and still need to give your least effort and money while focusing on other tasks, this is for your business. Importance of Google my business is:

  • GMB a free service offered by Google. All you need is a little bit of time and effort to set up your business profile, and that’s it.
  • You can add essential contact and access details such as name, address, website, operating hours, and phone number, plus extra information, like reviews from your customers. You can help customers find your business and tell them your story. You can even add other appropriate info, photos, and YouTube videos.
  • The main focus of GMB is on local searches; hence their results are limited to your local area. Therefore if a Google user is searching for a restaurant, Google manages the user’s location and then provides all the restaurants near their location. That will include your business if your restaurant is nearby. Google users can review your listing to learn more about you.
  • Your business location will appear on Google maps. For any business, this is a big opportunity. Now your customers will know where exactly your office is. Showing your Google map location on Google search results raises your brand awareness.
  • You get google reviews for your business, which amplifies your ranking in search results and makes your business more relevant. It is always a good thing, even if you get a bad review now and then because it forms a chance to interact with your unsatisfied customer. These reviews tell you how to improve your business.
  • Addressing reviews allow you to engage with your customers. You can answer reviews, and this can make your customers feel more special. You can appreciate those who wrote excellent reviews. Acknowledging to negative reviews can decrease any bad feelings, and readers can at least know that you are taking complaints seriously.

Fortunately, GMB is 100% Free. Once you finish all the verifications and setups, you are ready to invade the search. The only condition you need, though, is to have physical attendance.

If you do, you are ready to dive more in the details and know-how to get your business in google through the following step.

Steps to add a business to google

Adding a business to google is easy, effortless, and free.

If you need a lot of views and attention toward your business and still need to give your least effort and money while focusing on other tasks, this is for your business. Importance of Google my business is:

Step 1:

Firstly create an account on Google’s My Business page. If you already have an account, sign in to GMB.

Step 2:

Enter your Business details, i.e., name and address into the search bar, and then select Add your business icon.

Note: enter the name precisely and make sure of the spelling.

Step 3:

Pick whether you need your business’ area to show up on Google Maps. In case you include a cafĂ©, being on Google Maps is highly valuable! In case you add a small business run out of your home, keeping that area hidden may be a smart thought.

Step 4:

Choose if you want to add a location that customers visit your company’s address
1. Enter the address of your business
2. Click the Next option.

Step 5:

Choose whether you would like to serve the customers outside your business location
1. Select the services your business provides
2. List your service areas, then click Next.

Step 6:

Add the requested information, like the business category. If you are not sure what classification your business comes under, try composing the relevant keywords into the suggestion box and see the results. And also, remember that you’ll have the option to include other classifications later.

Enter your phone number or website URL for your chain, and click Finish.

Step 7:

Verify your business and your identity to google by following ways

  • By Post Mail. Google will send you a verification pin through a postal card, which you need to use the pin to verify online.
  • By Phone. Google provides you a verification code through a call. It is available only for some businesses.
  • By Email. Google will send verification code to you over email. Again, this is also available for limited businesses.
  • Bulk Verification. If you had a company with more than 10 locations, you would have to fill the verification form and submit it. Your verification request’s answer might take up to 5 working days, till Google reviews your application.
  • Instant Verification. This method is to verify your account immediately if you have Google Search Console account, and your business’ website is verified through the search console. Some categories of business are not allowed to use this feature.